Winning in the beverage industry isn't random.
It's engineered.
Even Odds® combines strategy, creative, and execution to engineer wins for beverage brands that are ready to stop leaving success to chance.
The Inconvenient Truth
Walk into any beverage aisle and you'll see the graveyard—rows of lost dreams. Products with no clear identity. Products that consumers don't understand. Products that are available but not according to any key metrics.
The Not-So-Secret Solution
The brands that thrive aren't necessarily the best tasting or through their social media. They're the ones that launched with a clear strategy in the market and creating a place of a specific need. It's not luck.
What We Actually Do
(besides drink your competition)
Strategy
We figure out where you should be and why your customer should care about it more than the 47 other options on the shelf. No more media fragmentation.
Creative
Making your brand look like it actually belongs on the shelf instead of like your cousin designed it in PowerPoint.
Execution
The unsexy but profitable work of getting your stuff in front of people and keeping the retailers flowing.
"Even Odds has been instrumental in helping us refine our retail strategy and execute with focus. Their ability to simplify complex challenges and build actionable plans has brought real momentum to our business. They are not just advisors — they operate as an extension of our team."
Jim Rudy, Ballast Point
Our Approach: Strategic. Distinctive. Synergistic.
Discover
→Market Analysis &
Brand Audit
Design
→Brand Positioning &
Creative Development
Deploy
→Field Execution &
Account Optimization
Strategy without execution is just expensive planning. Creative without strategy is just pretty decoration. Execution without both is just busy work. We make sure you get all three, working together, focused on one goal: turning your great product into actual revenue.
The People Who Make This Happen
Eddie Buchannon
FOUNDER & CEO
Has seen every way a beverage brand can fail (and most ways they can succeed). Specializes in turning "great product, no sales" into "great product, actual revenue."
Clay Summers
CREATIVE DIRECTOR
Making brands look like they belong. Has an uncanny ability to take "we need to be premium but approachable" and turn it into something people actually want to buy.
Jordan Arndt
BUSINESS DEVELOPMENT DIRECTOR
Always turning "maybe next quarter" into "let's do this now." Knows the difference between a good account and a profitable one, and isn't shy about securing the latter.
A Few of Our Clients
(this could be you...)
Results That Speak
Secured Points of Distribution
Expanded client brands into thousands of new retail locations.
Major Chain Partnerships
Partnering with leading national and regional retailers.
Client Retention Since Launch
Trusted by every client we've worked with.
Tired of Being the Best-Kept Secret in the Beverage Industry?
Let's talk about turning your beverage brand into something people actually want.
