Straight answers. No runaround.

A traditional broker is primarily focused on selling your product and opening doors with buyers. We go further.

We help shape the strategy, build the creative and sales tools, and manage the retail execution and distributor alignment needed to grow the business.

The short version: a broker helps you sell. We help build what’s behind the sale, and then help you sell it.

It starts with understanding your business, what you’re trying to accomplish, and what success looks like.

From there, we build a plan around the pillars that matter most: Thinking (strategy), Making (creative), and Doing (execution). Then we get to work alongside your team

‍You’re not handed a deck and wished good luck. We’re in it with you.

We establish a regular cadence based on the needs of the business, typically weekly to start and every other week once we get into rhythm.

But we don’t rely on scheduled meetings to keep things moving. Communication is ongoing, with quarterly reviews and in-person planning sessions to keep us aligned on the bigger picture.

We take the lead on buyer communication, from new item presentations and retailer meetings to follow-ups and ongoing account management.

But we don’t push you out of the relationship. When it makes sense, we bring the right people to the table and make sure everyone is aligned on the story we’re taking to the buyer.

Think of us as an extension of your team at retail.

Yes. We manage the retailer submission process, including presentations, sell sheets, pricing proposals, promotional calendars, new item submissions, and retailer-specific portals and requirements.

We know what buyers need to see, how they want to see it, and what it takes to move an item through the process.

Your team provides the inputs. We manage the process.

That’s when the real work starts. We manage the details that turn an authorization into execution: item setup, distributor alignment, resets, promotional programming, and follow-up.

Once the product hits the shelf, we stay on it. We track performance, identify gaps, and work through issues that can slow the business down.

Getting the yes matters. Making the yes work matters more.

We do the heavy lifting, but the best partnerships are collaborative. We need access to the right information, clear communication, and timely decisions from your team.

You know your brand. We know how to navigate the market. The best results happen when we bring the two together.

Pricing depends on what your brand needs. Some brands need to get retail-ready. Others need focused retail support or broader ongoing support.

We structure the engagement around the work, from defined projects to ongoing retainers, so you’re paying for what your business actually needs.

Once we understand the scope, we’ll recommend the right level of support and clearly outline the investment before we get started.

You’re paying for a team that can think strategically, build what’s needed, and execute in the market.

Depending on the scope, that can include retail strategy, buyer relationships, creative, new item submissions, distributor management, promotional planning, reporting, and account management.

The real value is having those pieces working together: one team, one strategy, and clear accountability.

Our engagements are built around the HQ, or headquarters, level where retail buying decisions get made. There are three ways to work with us. HQ Readiness helps brands build the foundation to compete at retail. HQ Lite provides focused retail and account support for brands ready to actively grow. HQ Full Service brings Even Odds into the business as an extension of your team.

Foundation work can be a defined project. Ongoing work, like managing retail relationships, distributors, and execution, runs on a monthly retainer, because that work needs enough time to build momentum and show progress.

We’ll recommend the structure that makes the most sense for the work.

There’s no one-size-fits-all timeline. It depends on the opportunities in front of us, retailer timing, distributor readiness, and the work that needs to be done.

What you should expect early is progress: a clear strategy, active buyer conversations, stronger distributor alignment, and opportunities moving through the pipeline.

We’ll define what success looks like upfront, track it together, and be transparent about what’s working and where we need to adjust.

Yes. We manage national and regional retail accounts across multiple markets.

Our work is centered at the HQ level, working with buyers, distributors, and retail partners to build opportunities and support execution across their footprint.

If there’s a market or account where we’re not the right team to move it, we’ll point you in a better direction.

We work best with beverage brands that are serious about growth, whether that means getting retail-ready, expanding into new accounts and markets, or strengthening an existing retail business.

We look at the opportunity, what the business needs, and whether Even Odds can meaningfully help.

We’re not the right partner for every brand. If we don’t believe we can add value, we’ll tell you.

No. And we’d be cautious of anyone who says they can.

We can prepare your brand, build the strategy, create opportunities, and get you in front of the right people. Ultimately, the buyer makes the decision.

Our job is to put your brand in the strongest possible position to earn the yes, and then make that yes work.

We’re selective about the brands we take on so each one gets the attention it deserves. Every brand has its own strategy, priorities, and opportunities. We don’t bring a portfolio of products into a buyer meeting and see what sticks.

When we represent your brand, we show up prepared with a clear reason why it belongs in the conversation.

It starts with our Client Assessment, which you’ll find on our Contact Us page. It’s a short snapshot of your brand and what you’re trying to accomplish.

Once we have it, we reach out to talk it through. That way the first conversation isn’t a blank page. We come in already understanding your business and where we might be able to help.

No long pitch. Just an honest look at your business and whether we’re the right partner to help you grow.