Regional Proof Turns Into Chain Payoff

Build the business, not just the distribution.

As South Norte grew, the strategy had to grow with it.

Early on, that meant identifying where the brand could win and establishing the right retail foundation. As the business developed, the focus expanded to assortment, pack architecture, pricing, promotions, market expansion and how to drive more from the distribution already secured.

Not every retailer needed the same answer.

We've worked with South Norte to build around the opportunity in front of us: the right item, pack, price and program for the account, while keeping an eye on what each win could create next.

That approach has moved South Norte from regional traction into a more developed, multi-market retail business.

Stay close to the business.

The work doesn't stop with an authorization.

Even Odds manages the day-to-day national accounts work alongside the South Norte team: buyer relationships, line reviews, new item submissions, pricing, promotions, distributor alignment, retail execution and performance.

That consistency has helped South Norte grow within existing accounts while continuing to open new opportunities.

At Albertsons Vons Pavilions, South Norte has grown into the #1 fastest-growing RTD brand by dollar sales year over year, while continuing to earn additional programming and distribution.

At Raley's, the partnership has helped develop an approximately 4,000-case business, supported by expanded distribution and promotional programming.

Costco has grown from an early win into an ongoing part of the business, with multiple programs, pack formats and market expansion. In 2026 alone, South Norte secured a 110-pallet Fiesta 18-Pack program across Northern California and Nevada.